River Group continues to grow, and the third company in Denmark has finally joined us! We are proud to welcome Electro Performance as part of our family.
Since we want our world to know, we called for an interview with the CEO, Dennis Sørensen, about the company’s vision and expectations for the future.
The Value of Investing in Loyal Customers
A business owner’s job is to lead. While that may consist of many different tasks, the most important is making sure that the team is working together well, that all the moving parts are churning along smoothly, and that everyone feels like they’re doing their part. Sounds simple in the long run, but every day can present minor challenges to company morale that build up over time.
Dennis tells us this is the heart of Electro Performance and how it all started.
“Electro Performance was founded because we wanted another approach and way of working than our former workplace – which had just sold to a significant player in Denmark. We didn’t like how the new company handled their employees, customers and acted in the market. We disagreed on the most important things, and we ended up parting.”
Shortly after, Dennis was offered a company in Aarhus and at the same time, a former co-worker proposed a partnership in two companies which involved getting the majority ownership after 3-4 years.